Select Elle magazine called us "revolutionary." The Boston Globe called us "unique." Food and Wine Magazine said we "take consumer-friendly wine shopping to a higher conceptual plane." Frommer's New York Guide put it this way: "I've never seen so many fine labels for under [$15]...all this and an extra-nice, extra-smart staff." The Birth of an Idea The founders of Best Cellars have spent a total of 25 years working in the wine business. We've written books and articles on wine and food, won awards, spoken to tens of thousands of wine lovers at events around the world, and wedged our noses into countless glasses of fermented grape juice. The idea for Best Cellars, however, didn't come from us. After years of conversations with wine lovers, we came to recognize that many people we met who liked drinking wine were put off by the "world of wine;" its mysteries, rituals and often steep tariffs. Everywhere we went, people asked us the same questions. How could they find out what a wine tastes like before buying? What could they do to better make sense of the dizzying number of countries, regions, grapes and labels? And most importantly, where could they shop for wine in an atmosphere that allowed them to feel comfortable making a purchase? That's why we say the idea for Best Cellars didn't come from us. It came from you. What Makes Best Cellars Different? Lots! But above all else, it's our attitude toward wine. Wine is a great, pleasure-giving beverage that can be enjoyed in a great many ways. We founded our business on the premise that selecting a wine to fit your food or mood should be simple, easy and affordable. What Makes a Best Cellars Selection? There are a lot of great wine values out there if you know where-and how-to find them. Unfortunately, there's even more wine that's not so great-at all sorts of prices. At Best Cellars, our first duty is to make sure that none of the lesser stuff gets near our shelves-or yours! For every bottle we select, ten get the boot. To make our cut, a wine has to have easy-to-love fruit, beautiful balance, and taste great right out of the bottle. We'll never settle for less. Information You Can Use Some critics wax poetic when they write about wine. We've concentrated our written efforts on bringing you entertaining, real-world information you can use to make better wine purchases, and more importantly, to better enjoy them. Of course, we'll let you know what's in a given bottle of wine, how it was made, and how much it costs. But, we'll also offer tips on serving and-if you're so inclined-what other wines would be fun to try in comparison. And if you're still stumped about what to buy, you can confidently ask us for help. Because, as part of their training, all sales persons in our store regularly taste our wines. Our staff can be counted on to help you find the right wine-whatever the occasion, reason or season. Visiting Best Cellars Will Change the Way You Think About Buying Wine We do all we can to take the risk out of shopping for wine-and put fun and excitement into it. At Best Cellars, we want to make your shopping experience as easy, hassle-free and enjoyable as possible. Nationally recognized wine authorities handpicked each wine in our store for its quality and value. We've sipped and shopped throughout the world to provide you with 100 (give or take) of the best in delicious, diverse and affordable wines. What's Not at Best Cellars Not all wines are for every day. There are times when serving (or giving) an expensive wine makes sense. We're happy to help you find-on a special order basis-wines, which aren't a part of our everyday selections. Learning French the easy way.